HOW TO FALL IN LOVE WITH MILAN DESIGN WEEK IN 5 SIMPLE STEPS

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1. VISIT MILAN

Milan – worlds capital of fashion. The heart of Italian business. As some say: the least Italian from all the cities of Italy. But who would care if after leaving the metro station you see one of the most beautiful cathedrals, and next to it you can eat the most wonderful ice cream and drink excellent coffee!

In this amazing city, among pink blossoming trees, by the accompaniment of street musician playing on a pile and with the most charming 10 EURO bracelets sellers you can connect to the latest news the world of design and see what’s the most interesting in it. Is there a better place to feel that surrounding yourself with beautiful objects can be a manifestation of life enjoyment? Well, probably not …

  

 

2. DIVE INTO SALONE DEL MOBILE MILANO

Salone Del Mobile is a monster. A furniture beast that pulls you in and orders you to walk from the stand to stand… and you do it with a huge WOW written on your face. Ocean of people, hectares of halls and aesthetics experiences. It is the largest fair in the world, organized in Milan since the early 60’s. Since the end of the war, Milan was a strong and energetic center of the design – a cluster of designers who responded to the post-war shortages in household equipment by cooperating with the rising industry and creating new styles in design. Economic expansion, an aspirational character of projects and organized in that time Triennial, made the Italian design famous. Salone Del Mobile is an international exhibition, but there are only 4 companies from Poland, even though we are the sixth producer and the fourth exporter of furniture in the world rankings.

When visiting such a cross-cutting trade show, one automatically looks for something that links everything you see there, but it is very difficult to withdraw the leading trend. There is both glamor and minimalism, still alive retro style, pastel colors, great regard for natural materials – a lot of wood (fun fact – wood combined with resin), stabilized plants, and shiny elements in silver and brushed gold. Just like in fashion: old trends are still alive – what can be seen at Salone del Mobile today, has much to do with what is presented at the exhibition of classical Italian design in the Triennial. For me, the hit of the fair are the peripheries – Salone Satellite.

Young artists from all over the world create the atmosphere of freshness and creativity there. You can see users oriented design, a lot of intelligent ideas rooted in a culture and geat respect to the environment. What is equally important – the artists themselves present their work, so you can exchange a word with them, ask about they inspiration and say something about your experiences. 

 

  

 

3. GET A TASTE OF MILAN DESIGN WEEK

Milan Design Week deliver hundreds of smaller and larger exhibitions and artistic events scattered around the city. The highest density of it, is in the Brera district – habitat artistic bohemia, a cluster of monuments and museums. Almost every street lurks small gallery or shop, where you can see something interesting. In the same district is located the Triennial, a sort of a center of contemporary art. In addition to temporary exhibitions connected with Milan Design Week, it was possible to see the mentioned exhibition of classics Italian design. Among them, such icons as the Fiat 500, Componibili modules, Sacco seat or Olivetti typewriter. Well-known designs were interwoven with fresh ones, like a landline phone with the folded handset (flap cellphone precursor) or completely modern-looking Superga sneakers created over 100 years ago. The fact that Renzo Rivolta, the originator of the tiny Bubblecar car with front opening doors (Isetta) was originally a manufacturer of refrigerators is a great discovery for me (looking at the photo of the car you can see some similarities).

 

 

4. SINK INTO DOLCE VITA

After a few days in Milan, I feel that there is the highest density of smile per capita. The joy of life and unexpecting situations like leaving the trolleybus in rush to buy coffee or not being serviced at 18:30 in the restaurant opened from 18:00, are extraordinary. Elsewhere (I will not say where) it would be topic of an article in a local newspaper. Fortunately, it’s easy to get used to this slack 🙂

 

5. SAY: ARRIVEDERCI MILAN!!!

Salone del Mobile and Milan Design Week is a global top of the tops when it comes to design and furniture – there is no doubt about it. Organizational and artistic level of exhibitions deserves a deep bow. But all of this would not be so great without life satisfied people and the magic of this sunny city, which you miss immediately.