Due to statistics, from 2677 start-ups established in Poland in 2016, only 8% will last to the third quarter of 2017. How come, that in the face of those data there are units that overcome obstacles and become a spectacular success? Which elements decide whether our start-up earn or loose? Product? Market niche? Or maybe just luck?
Pulinno is an interesting case.
During 13th International Symposium Industrial Property in Innovative Economy, organized by Patent Office of the Republic of Poland, Passio Groups representatives – Emil Klucz and Radosław Ratajczak shared their advice and thoughts on creating, expanding and monetizing the idea – exactly how it’s done in Pulinno – a startup which provides inhalation drugs devices
Data shows that changes within start-ups occur rapidly leveraging risk of committing a strategic mistake. Analyzes of companies which achieve high market value – becoming leaders in their branch show something interesting. It turns out that a big success derives not only from consistency, openness to cooperation with outer units or an awareness of strengths and limits. What might be the most important for that 8 % it’s an ability to control the risk on a much deeper level than your competitors.
One of the basics in Pulinno is a key work frame – Passio Innovation Way methodology which gives us an opportunity to manage a creation and delivery process in a smart way. We can control technological aspects, usability, and even esthetic value simultaneously. Also, it enables to have a deep insight into the market so we can get precise knowledge of the expected business outcome. Simply speaking PIW gives us the ability to predict obstacles on each step of the process many months before it’s actually happening, and that allows to minimize risk on many levels.